"Life is fragile. We're not guaranteed a tomorrow so give it everything you've got." -Tim Cook, CEO of Apple At times of the current global economic challenges, it is more urgent and crucial than ever before, that company leaders leverage their Corporate Image and Branding as a distinctive competitive edge. It is time for a change. CEOs and leaders need a new attitude and mindset to meet the new normal employees and consumers. A chief executive officer's (CEO)'s behaviour and reputation can make or break the Company's brand's image. According to a survey conducted by the global Strategic Reputation agency, Weber and Shandwick, a chief executive officer's (CEO) reputation is a fundamental driver of corporate reputation. On what key qualities or attributes would drive a strong CEO reputation, the survey found that highly respected and esteemed CEOs, relative to those lesser respected, ha
An Inspired Life of Purpose