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Showing posts from May, 2023

Is your company acquiring the necessary skills for 'Customer Intimacy'?

Leaders can and must lead, but employees from all ranks of a company - from the back office and the front - must participate in the shift to CUSTOMER INTIMACY. A team spirit, and a sense of shared GOALS, must light up a company's efforts at intimacy. Teams of people working together create more excitement, more energy, more ideas, and more enthusiasm than individuals ever can. Try to imagine your own company. Think about your current position in the marketplace and your prospects for the future. What are your aspirations, your hopes, and your dreams?  Customer Intimacy offers tailored solutions to its customers. Together, the salesperson and customer sit together to commit to a shared goal.  Photo courtesy: Unsplash Lessons from the BEST Selling Companies and Brands, who specifically focus on one of the key "Value Disciplines", which is "Customer Intimacy". How to get there? The future is largely uncertain and unexplored; and the capacity to act, rather than to