In the business world, it is often difficult to know when our actions are ethical and when they are not. How Far is too far when faced with the ethics questionnaire? The more you compete with others for business, the more difficult it will be to decide what's ethical and what's not. Competition drives the economic system, legal system, and political system. Competition drives our society, and that means we are all pitching, all the time. Image Courtesy: Unsplash by Kelly Sikkema How far should a sales pitch actually go? As an Image cum Strategist Coach, I've found myself faced with scores of ethical dilemmas. Here are some basic ethical principles that can help guide our decisions or help us determine whether a particular action is ethical or not. Full disclosure is the best policy. Anything that can be done openly and publicly without embarrassment is inherently ethical. But the converse is not true- things that must remain secret aren't necessarily unethical. Competi
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