Colours, like features, follow the changes of the emotions -Pablo Picasso How important is a colour to your brand? Christian Louboutin is known to the world for its red sole shoes. In fact, it has become so synonymous with the Christian Louboutin brand you only have to see a flash of red to know it is the much-coveted Louboutin. That's how powerful colour can be to a brand. Big brands understand the importance of colour, and branding using colours is needed for the brand to be identified. Colours infuse every aspect of our lives, but little is known about how wearing different colours communicates directly with our feelings and emotions. Do you know that the colour of your necktie can make or break a business deal? Or beyond that, the shades of colour you paint your rooms can not only influence others' perception of you but as well it might impact your relationships? Colours affect us subconsciously and it is where artists, designers, advertising/branding agencies, and image ...
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